Home / What I Fix
What I fix
Four outcomes. Not a list of every service.
I organise the work around what you actually want to happen, then the audit decides the priority for your business.
Turn visits into sales or leads.
The symptom
People arrive and leave without buying or enquiring.
What I inspect
Product and service pages, forms, booking paths, offers and landing pages.
What might change
The step causing hesitation, rewritten or rebuilt so acting is the obvious next move.
How we know
More visitors add to cart, submit a form or start a booking.
Stop opportunities slipping through.
The symptom
Enquiries and quotes go cold, carts are abandoned.
What I inspect
Enquiry acknowledgement, lead qualification, quote follow-up, booking reminders, customer reactivation.
What might change
Useful, approved follow-up that stops the moment someone responds or opts out.
How we know
Fewer forgotten enquiries; more replies turn into booked work or sales.
Make your systems work together.
The symptom
Tools overlap, information is re-keyed, handoffs break.
What I inspect
Apps and platform review, CRM and email connections, workflow automation, handoffs between people and systems.
What might change
Overlapping tools removed and the systems that must share information connected.
How we know
Less manual admin; information arrives where it is needed without copying.
Know what is working.
The symptom
Reports show visits but not outcomes.
What I inspect
Analytics and event tracking, funnel reporting, channel and campaign attribution, simple commercial dashboards.
What might change
Sales, qualified enquiries and completed bookings tracked and reported in plain English.
How we know
You can see which activity is worth continuing.
The audit decides the priority. Not every business needs every one of these.